An original partner of maxfield. Sam is a relationship-driven entrepreneur with focus on partnership and providing results. Sam co-founded BikeExchange in 2007 with childhood friend Jason Wyatt, evolving it from humble beginnings to a global marketplace, culminating in a successful ASX listing in 2021 with a market cap of $78 million. As a founder Sam has influenced all aspects of the business including business development, marketing, customer success, and product development.

Driven by the success of BikeExchange and the platform they created Sam and Jason establish Marketplacer, a leading marketplace SaaS platform that has raised over $100 million in capital, expanded into global markets, and assisted over 90 businesses, including major corporations like Myer, Woolworths, and Qantas, in executing their marketplace strategies.